Medical Tourism - Cosmetic SurgeryIstanbul, TurkeyOngoing monthly retainer
Cosmetic Surgery Clinic Achieves 8.5x ROAS with Meta Ads
MSB Aesthetic Istanbul
8.5x
ROAS
Return on ad spend
-62%
Cost Per Lead
Compared to previous agency
+45%
Booked Surgeries
From Meta ad leads
3x
Ad Spend Efficiency
Better results with same budget
The Challenge
The clinic's previous agency was running Meta ads with poor targeting, resulting in expensive clicks from unqualified audiences. Their ROAS was below 2x, making paid advertising unsustainable. They needed to reach serious patients considering procedures like rhinoplasty, BBL, and mommy makeovers.
Our Solution
We restructured their entire Meta advertising strategy: new audience research targeting high-intent users, compelling before/after creative strategy, retargeting funnels for website visitors, and integration with WhatsApp for lead capture. We also implemented conversion tracking and created procedure-specific campaigns.
"Our previous agency was burning our budget. Webimot completely transformed our advertising. We now get 4x more qualified consultations with the same ad spend, and our surgery bookings are up 45%."
Mehmet Salih
Medical Director, MSB Aesthetic Istanbul